90 Winters Universe

To highlight Moscow’s main park’s 90th anniversary, we brought to life a storytelling idea focussing on its iconic skating rink.

Gorky Park x Puma

Comics, illustrations and designs formed
a foundation for the park’s design.

The team consisted of 17 members (script writers, artists and producers) who made this project happen.

Before starting to work on the project, our script writers researched Gorky Park’s history. It was important to capture its history in the core of
"90 Winters Universe".

We developed the concept focusing on the spectator: the protagonist was a common visitor, diving into the story while walking through the park.

The project narratives were told through animated videos, comic stripes on social media and sound design.

Our Gorky Park mascots — ghosts Nika and Malum — walked our guests through the park bringing the concept parts together. The famous artist Antokha MC became the headliner of comic strips on Puma’s social networks.

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