We Are Amkal
and You Are Not

To celebrate the launch of Amkal football club’s new kit, we created an origin-story comic book.

Adidas

Print and digital versions of the story were created in a month.

Comic book was available with team uniform purchase in every adidas store.

Amkal is an influencers' football team whose success depends on their athletic performance and the stories they tell and create.

In honour of the release of the new adidas kit, we made a story about the origin of Amkal. The project’s main product was a motion comic for social media.

Also fans got a full 15-page printed version.

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