Design creation, production and distribution of the merch collection for Allj, a Russian famous rapper
Two capsule collections of official merchandise and Sayonarashop.ru online store.
Two comics dedicated to the Sayonara Universe — a fictional universe, among the participants of which is the rapper himself.
Especially for Allj, we developed two capsule collections of official merchandise: the first one is dedicated to the "360°" video, the second one — to the artist’s concert tour.
Also we launched Sayonarashop.ru online store as a part of the project.
Our team created the design of both collections, were engaged in its production, as well as online and offline sales. Thus, we developed the project from start to finish.
Among other things, we released two comics called "360° — Prequel" and "Aqua: Aftermath". They are dedicated to the Sayonara Universe — a fictional universe where Allj takes part in the events of both clips and comics.
The presentation of "360° — Prequel" took place at Comic Con, the most popular Russian geek festival in 2018, during which Eljey held an autograph session in honor of the release of the comic.